Fox Corporation has acquired streaming service Tubi, which offers free ad-supported streaming video-on-demand (AVOD) content. The move is part of Fox’s strategy to expand its digital presence and tap into the rapidly growing streaming market. The acquisition will enable Fox viewers to access more content and is expected to allow Tubi to expand its content library and reach a wider audience with the additional support and resources from Fox. Tubi will continue to operate as a standalone app and offer free content with ads after the acquisition. Currently, it is only available in the US, Canada, and Australia.
Fox Acquires Streaming Service to Expand Digital Presence
Fox Corporation has announced that it has acquired Tubi, a leading provider of free, ad-supported streaming video on demand (AVOD) services. This acquisition is part of Fox’s efforts to expand its digital presence and reach a wider audience through streaming services.
What is Tubi?
Tubi is a San Francisco-based company that offers a vast collection of free movies and TV shows for streaming. It is known for its AVOD model, which allows users to access content for free, with ads being shown during the streaming.
Why did Fox acquire Tubi?
Fox has been focused on expanding its digital presence and reach for some time now. With the acquisition of Tubi, Fox aims to capture a bigger share of the rapidly growing streaming market. Tubi’s AVOD model aligns with Fox’s strategy of providing free, ad-supported content that can attract a wider audience.
What does the acquisition mean for Fox viewers?
The acquisition of Tubi will allow Fox viewers to access more free content, including a vast selection of movies and TV shows. This will be a major draw for cord-cutters and those who prefer to consume content digitally.
What will happen to Tubi after the acquisition?
Tubi will continue to operate as a standalone app and service, but with the additional support and resources of Fox. The acquisition is expected to enable Tubi to expand its content library, enhance its user experience, and reach a wider audience.
Conclusion
The acquisition of Tubi by Fox is a significant move in the rapidly growing streaming market. With the combination of Fox’s resources and Tubi’s AVOD model, the two companies will be well-positioned to capture a bigger share of the streaming market and reach a wider audience.
FAQs
What is AVOD?
AVOD stands for “ad-supported video on demand.” This means that users can access content for free, but ads are shown during playback.
Is Tubi available outside the US?
Currently, Tubi is only available in the US, Canada, and Australia. However, the acquisition by Fox may lead to expansion in other regions.
Will Tubi continue to be free after the acquisition?
Yes, Tubi will continue to offer free content with ads after the acquisition. However, the additional support and resources from Fox may lead to an expansion of content options.
